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That link is over a year old and that's why it's not working. The link came from the old King Care community. What the message says is that if you wanted to start the game all over with level 1 you can do it by completing the contact form. Tell them that you want to reset your progress. They will erase your entire history and you will be back at the beginning of the game. If they reset you then it's permanent so please make sure that this is what you really want to do.