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Hello @chickenlittles214 - As mentioned above the studio will not change the game to unlimited lives, so I will be closing this idea. However, if you play thru FB you can add friends who will exchange lives with you to help you continue to play the game. There are several FB groups out there that you can join and ask for friends who will help you by giving lives.
King/Activision is a company and of course needs to make money to continue to exist so the option to spend money is part of the game, but it is a players choice. There are quite a few players who are at the highest levels and have never spent any money on the game.
I wish you good luck and happy crushing. 😊
Hi @chickenlittles214 !
I moved your feedback from Ideas to Discussions.
The game is free to download and free to play, therefore it offers in-game purchases instead to monetize the development, maintenance, support and making of all new levels and events.
You have the chance to win free items in the game as well in various events and bonus features.
The Lives reload every 30 min and you can ask for more Lives from your friends or other Kingdom players as well.