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I am around level 37 and am about 13,000 points behind the first place player with 82 hours left. Is it worth my time to go for first place if the prizes are just the same items you can get by normally playing? Items that are only useful for playing a level like a rainbow sprinkle candy? It looks like this.
If you were to get like a Space Jam collectible like a basketball card or figurine that would be cool but I don't think Candy Crush will give out items like that. I guess I should not have expected any items outside of the game items.
I have no idea how the second half of your message relates to the first half. In the Hoopfest, players are ranked based on how much orange candies they collect, not "based on level and rank" as you wrote. :S
As arwen wrote, those were the Week 1 rewards, and I assume this week will be the same since those are the same boosters in the open treasure chest in the event tab. So, to answer your question, the event is for sure worthwhile because 1st place rewards the useful UFO, hammer, and free switch.
ah, now I see how your (edited) post all ties together. It never even occurred to me players might want a physical prize lol. Prizes indeed have only ever been in-game items since the game's inception. Some boosters are more valuable and rare than others. The only thing that would make the 1st place prize better is if a Party Popper booster was thrown in; that one's the rarest (and arguably most valuable) booster of all.