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The T&Cs mentioned an NDA, but the NDA wouldn't necessarily stop the winners from posting here. Additionally the finalists of the last All Stars posted on here, so I don't see why it would be different this time.
You wouldn't get @Shasha1996 into trouble just by tagging her as @QueenB just wants to know who the player is.
@Arrowflinger Last that John posted here he said had no idea why they decided to not invite him to London and that King had not made contact with him at all. There is a suggestion it's because he used a PC, but then I don't understand why they didn't inform him about that. I'm not sure any of the group winners actually made it?. I can only think they assumed he cheated, or that they were worried of a lawsuit from those in the community who accuse him of cheating, or that his face didn't fit. I suspect it's the latter, actually. They probably thought he was a troublemaker.
I can't see how using a pc is against any rules, candy crush is available through Facebook & the Microsoft store. I have played through Facebook for over 10 years and have won a few competitions like the win a month's worth of party boosters & a few others. I think your last suggestion is bang on & John doesn't fit the profile that king are trying to promote. I actually think that king are looking for a younger core group of players. What with the map makeover looking cartoonish, the introduction of the baby dragons etc all designed imo to get younger players into the game to spend money as many of the long time players refuse to spend money.