I'm actually now enjoying the day life limitation. I ran out of my daily lives this afternoon. I stopped playing and did something productive. Thank you King for weaning me off Candy Crush!!! You're obviously trying reduce the number of players, clicks and purchases. You have succeeded!!!
King is a business and revenue driven. I don't have a problem with that. The company is tracking clicks, purchases, number of players, etc. That's just good business. I find it hard to believe though that limiting lives will increase revenue. Once the financial people have a chance to measure the effects they will…
The business decision to limit lives has me scratching my head. The obvious result will be fewer clicks, fewer purchases and a decrease in revenue. I understand King needs to make money to survive. This will result in less income though. A real head scratcher ????