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I know why the rollout phase took so long

This is theoretical. Everything I say here is a hypothetical guess, so it might be inaccurate.

I just realized the King's pattern of rollout phases nowadays. Some of those features took you so long, probably like 1-2 months, or even years, and you even get desperate of wanting it. Well, what if I told you, this might be because of the player's behavior and activity?

As you might observe, rollout phases from before are very fast. That's because they didn't care. But now, they made it stricter. I think I know why now!

You see, rollout phase / A/B testing is when that feature is only available in some players but not all players. It's essential, because this phase allows developers to gather feedback from players. But they didn't just record their feedback, they also record player's behavior and activity, and also their reactions.

That means rollout phase nowadays only gives to very small population, probably 5-10% of the players. And if the player's activity drop even slightly, they need to stop releasing the feature and then make more improvements. Now, they will test it out again after improving it. If the player's activity from that feature rise, they will now expand it very slowly. Now going to 20%, 30%, and 50%. If the percent drops down again, they need to remove it again and start over from 5-10%, basically over and over. The goal is that players must satisfy with that new feature and players are actually good at it. If it was successful, then the global release was ready.

That's why you might thought why Soda Islands take so long, why are these new events faster than Soda Islands? Now you already know, because of just the rollout phase itself ✌

Welcome! 👋

Comments

Techzen

Hey! Appreciate you posting on my thread!

This is in fact theoretical, so King might be doing something else than rollout phases.

Also, there might be a second decision rather than rollout phases. For Soda Islands, it's a huge feature, so it's valid it takes so long, because Soda before was more in seasons, but now Soda goes diorama features, and it's interesting that the game had a huge shift. This usually means it's more complex to code it out to be honest, and the rollout phase took it even longer

LoFiGummy

Hi @Techzen 😊 First of all, I love how much thought you’ve put into this! It’s clear you really care about how features roll out and how the game evolves over time.

You’re absolutely right about one thing: when we introduce something new to Soda (or any of the other King games for that matter), it often starts with a smaller group of players. That then helps the team check that everything works well, feels fun, and fits nicely into the game before expanding it further.

Sometimes features move quickly to more players. Other times, they can take longer. That happen for many reasons, adjustments, improvements, technical checks (so nothing is crashing or glitching), or making sure everything works between different devices and regions.

I can’t go into the details of how decisions work behind the scenes, but you’re correct in that its' about learning and fixing before a wider release.

And yes… some features (like Soda Islands!) can take longer than others. It really depends on how complex they are and how they perform during testing.

Anyways, I just wanted to give a proper response to a nice post like this, I hope it was helpful for you and anyone else that is reading this. 😅 I'm looking forward to several things being worked on, and I hope you can see more of them soon in your game!