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Hello Katy,
Thank you for for posting.
Concept, design, implementation, support and maintenance of our games is a long and complicated process. While we are always dedicated to providing the finest in mobile gaming fun, we often need to test new features and evaluate possible tweaks to our pricing structures, to ensure our games are well balanced and viable.
All of our games can always be played and enjoyed for free with no purchases required whatsoever. We do offer players the possibility to buy small items to either speed up their waiting process or add a little helper for that tricky level, however these purchases are entirely optional and never compulsory in order to work your way through the game.
This current price change is one of these tests that we need to run every now and again, to see whether any further tweaks are needed. However, rest assured I’ll pass your thoughts and feedback onto the Development team for them to take into consideration.
I hope that this helps answer your question and if you are interested in game design methodology and development there is a super interesting Wiki page here: https://en.wikipedia.org/wiki/Video_game_development#Development_process
Kind regards,
Johnny