So your timed level 1538 in Candy Crush is (seemingly) impossible to pass, nor is enjoyable in any way. Would be interesting to see your board of investors sit down in a controlled environment with laptops and all present given the entire day (including the time involved after the 5 lives are spent) to get past this level and to hear their feedback. It's pretty clear your in-app purchases come in large part from lower level players but give those of us that have been playing for a long time a fair shake.