gold crown reward for 15 levels?

Jay-3

Today sprouted a new "finish 15 levels get blah blah blah reward"  All I got was a crown on the map, is that it?  

_Elsa_

Hi Jay, yes that's it!  It's just an ego thing to tell you and your game friends that you cleared every level on the first try.

Ville_Törmälä

I just don't get this. There was a event saying something like collect 12 crowns from next 16 levels to accomplish... Now as I succesfully accomplished this task I was told to collect golden crown from the map. Yes, I can see the crown but then what? Clicking it does nothing so is there a reward to be collected? 

_Elsa_

No Ville, there are no rewards given for collecting the gold crown.  It's not a challenge against other players.  It's just a challenge for yourself to see if you can clear each level on the first try and then you get the gold crown added to the map.

mulliganaceous

this feature should be removed. it is completely pointless or even distracting.

Ville_Törmälä

Absolutely useless feature and  should be removed. You should tell if you introduce such stupid things where you can loose several helpful items when trying to accomplish task for nothing?!?!?