I've been playing this game for a long time. I'm over level 9000 and the price increase is ridiculous! On top of that, you can't even use your Google play points.
I'm not sure if they are trying to lose players or money? I've spent way too much money on this game for nothing more than entertainment. A month ago during their Candy Sale you could get 24 hours of boosters and lives for $14.99. This weekend was $14.99 for 2 hours. I wake up this morning (Sunday) and they increased it to $19.99 for 2 hours.
King will no longer receive any more of my money. For that price, I can pretty much do anything else. I could even drive for 2 hours cheaper than playing this game and gas here is $4/gal!
Horrible executive decision! Count another player lost.