Unjustified Price Hikes and Removed Daily Deals: What's Happening to Candy Crush?
Candy Crush Saga has been a beloved mobile game for years, enjoyed by millions around the world. But recent changes to its pricing model are leaving many loyal players disappointed and frustrated.
The once reasonably priced 44 gold bar pack, previously available for 44 TL, is now being sold for a shocking 99 TL — more than double the original price. For a virtual item with no production or distribution costs, this price increase is not only excessive but completely unjustifiable.
On top of that, one of the game’s most player-friendly offers — the daily 1.99 TL discounted pack — has also been quietly removed. It is now available only once, instead of as a recurring daily deal. For many players, this affordable option was a small but meaningful way to support their progress and enjoy the game without overspending. Its removal feels like yet another step toward prioritizing profit over player experience.
These changes send a clear message: instead of valuing its player base, Candy Crush is leaning heavily into monetization — even if it means alienating loyal users.
In short:
- The 44 gold pack went from 44 TL to 99 TL — an unnecessary and steep increase.
- The 1.99 TL daily pack is no longer daily — it's now a one-time-only purchase.
It's disappointing to see a game that built its success on accessibility and fun making such anti-player decisions. We hope the developers reconsider these changes and bring back fair pricing and truly player-friendly features.
