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The Community in more languages
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Oh right gotcha @orwil777
I couldn't say for sure as I have never bought anything for my game, so I don't take much notice of the sale pop-ups..
I think there was a sale running recently but it was a timed event and that might be the answer to your question
If the sale ran all the time it wouldn't be a sale it would just be what things cost.
I suppose in simple terms it is why no one expects Black Friday to occur every Friday.
By limiting the time that sales run for it makes the people buying them feel like they are getting something special.