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The game has endless levels, which means it has no specific goal, and this makes it boring. So, I suggest that there be real cash prizes to encourage playing. What do you think?
You are right: Candy Crush has become boring and pointless. As you state it has endless levels and no specific goals. This was not always so. The game used to be different a few years ago. In those days the purpose of playing Candy Crush was to have fun, solve the puzzles. We used to get some satisfaction out of playing, out of figuring out how to pass a tricky level. Now the algorithms have been streamlined and simplified all 18,000 levels are very similar and each level plays and feels much the same as any other. You are absolutely right in stating that the game has now become pointless with no specific goal, but King won't make this a earn as you play game as that would cost them too much of their profits. If you are bored with the game I'd say quit playing and find a more interesting game.
Why would King pay, if enough players spend lots of money to buy boosters, gold and lives?