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Candy Crush Saga

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This pay to win system needs to stop

candylandDutch

Your terrible pay-to-win system needs to stop. It’s painfully obvious that there are mechanics in the game designed to push players into buying items just to complete levels. You can clearly notice that the right candies conveniently stop appearing, making levels practically impossible without buying extra moves or boosters. That’s disgraceful and downright deceptive.

You should be able to play this game without spending money. Especially the final levels of certain areas are consistently not just difficult, but unfairly designed. And when you stop playing for a month, suddenly your laughable “backup mechanic” kicks in and the game magically starts giving you what you need just to lure you back in again.

Ever since your implementation of AI, the game has massively declined in quality. There’s little to no variation anymore, outcomes feel unfair, and it has completely exposed your dirty monetization model for what it really is.

Disgraceful.

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Comments

Johan_DelaCena

Good news, I still had a lot of gold bars, and once I got hit by the wall of the impossible, I can deploy 10 gold immediately on UFOs and extra moves counts. I can still possibly made it to an end with 2000 gold left.

candylandDutch

can appreciate that you’re sharing your opinion and your experience with the game, but that doesn’t make my experience any less valid. We may simply have different experiences, and both can be true.

I’ve been playing this game for more than ten years, and over time it feels like the focus on spending money has become far more aggressive. Of course companies want to make money, and there’s nothing wrong with that, but the balance disappears when a game starts feeling pay-to-win.

Paying for boosters should make the game easier, not feel necessary to progress. It shouldn’t take dozens of attempts on a level with barely any progress, especially when the level design feels intentionally stacked against you. And once you run out of boosters and gold, it often feels almost impossible to regain momentum without spending money again. That’s what makes the experience feel unfair to me

christinewupp

Unfortunately some players who started playing years ago when the game was all about passing levels, and when all levels were in fact passable, are now finding themselves unable to proceed. However new players are playing a completely different game from the one we played two or three years ago: Now in 2026 the game is about budgeting gold bars and using boosters wisely and yes, this means that some levels require the use of gold to pass.

Newcomers to the game Candy Crush can play without spending money if they are clever enough and understand how to manage their resources. It is possible to play Candy Crush and never spend any money. Many of us have done so and some players reached the end of the map without spending a penny. The trick is to never run out of gold bars. The game gives each player 50 gold to start off with and will allow players to proceed to level 3000 or even 4000 with thousands of gold bars if you budget them well and use boosters wisely.

I have written some tips here:

https://community.king.com/en/candy-crush-saga/discussion/463701/hit-a-wall-of-impossible-levels-and-used-up-all-your-gold-and-boosters-what-to-do

https://community.king.com/en/candy-crush-saga/discussion/585073/tips-on-how-to-beat-candy-crush-in-2026-without-spending-money

QueenB

Hi @candylandDutch

Thank you for being direct. I can see this is not just about one difficult level, but about the game feeling less fair and less fun to play.

I want to be clear that feedback like this is important, especially when players feel that levels are too hard, too repetitive, or that progress feels blocked unless extra moves or boosters are used. That is the kind of feedback we need to understand and share with the team.

I can’t comment on every design or balancing decision here, but I can say that your points around level difficulty, blocker-heavy boards, fewer satisfying outcomes, and the feeling of unfair pacing are noted.

If you are open to sharing more, it would really help to know:

Which level or episode felt most unfair?
Was it mainly the board design, the number of blockers, or the move count?
Did this feel worse after a recent update or event?

The more specific examples we have, the easier it is for us to pass clear feedback on instead of just saying “players are frustrated.”

@Johan_DelaCena, thank you as well. The point about levels feeling repetitive and blocker-heavy is useful feedback, especially when the fun starts to feel replaced by frustration.

Johan_DelaCena

I agree. The level design is too repetive, barricade of the impossible, and lastly not interesting at all. Lots of blockers were dying and also the only good thing about this game was the events and the music. So king, pls do not make the levels impossible and make them more fun to everyone.

Comments

Johan_DelaCena

candylandDutch

christinewupp

I have written some tips here:

https://community.king.com/en/candy-crush-saga/discussion/463701/hit-a-wall-of-impossible-levels-and-used-up-all-your-gold-and-boosters-what-to-do

https://community.king.com/en/candy-crush-saga/discussion/585073/tips-on-how-to-beat-candy-crush-in-2026-without-spending-money

QueenB

Hi @candylandDutch

Thank you for being direct. I can see this is not just about one difficult level, but about the game feeling less fair and less fun to play.

If you are open to sharing more, it would really help to know:

Which level or episode felt most unfair?
Was it mainly the board design, the number of blockers, or the move count?
Did this feel worse after a recent update or event?

The more specific examples we have, the easier it is for us to pass clear feedback on instead of just saying “players are frustrated.”

@Johan_DelaCena, thank you as well. The point about levels feeling repetitive and blocker-heavy is useful feedback, especially when the fun starts to feel replaced by frustration.

Johan_DelaCena