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The player, believing they simply need to play better – smarter – keeps playing. And sometimes they get lucky enough to win. But eventually some players will choose to pay, one way or another, in order to move on to the next level, which they hope will recapture the fun they’d been having earlier when their skill was enough to see them through.
This describes Candy Crush Saga to a tee – and, illustrates the coercive monetization technique.
The key to monetizing a game like Candy Crush Saga is to make the person believe they’re playing a skill game even as they’re purchasing advantages in the game. I’ve seen so many people who have convinced themselves that it’s a skill game, that their progress is dependent on a skill – even when there are moments when they’re convinced to fork out a bit of money to get past a map that’s proving difficult.
This is the ideal consumer they’re looking for, where the player believes on some level that it’s a skill game and yet is spending at the same time. They’re stuck in this state where the brain hasn’t caught up to the reality of the situation for an extended period of time.
johndvon said: I've never even had these booster drop, and I've been playing this game since the day it was releases on play store, I've even spent my real money which I have little of⁉️😡 This really makes me upset and sad. Why haven't I ever had these boosters???