After a few years playing this game and more than a few dollars spent, I recently hit level 10,000. You would think in the world of Candy Crush this would be viewed as a significant achievement. Did I receive any rewards - NO! I did receive an offer to BUY some boosters if I wanted to spend more money. I’m basically done with this game - the rewards aren’t commensurate with the amount of time and effort (and money) involved. I realize the game is free to players, but realistically if you want to advance within a reasonable amount of time, you have to purchase booster packages periodically. King is a highly profitable company with revenues in the billions - you would think that once in a while they could toss their long term loyal players a bone. 😡