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Learning how to move a fruit sideways is a very important skill that becomes more and more important as the levels get harder. If the fruit is not at the exit, you have to move it. You could collect sugar drops to get a hand booster, but better to learn how to move sideways. Take a look at other candies. It might take many moves to set up the right combination.
in some situations, fruit will move sideways by creating a hole in the next column over, and the fruit drops into the hole.