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You cannot store lives. You must use them in the session in which they are sent. However you cannot have more than 5 lives in the counter at any time so when you receive extra lives don't accept them immediately because they will disappear. Play out the five lives in the counter and then return to the notifications and accept no more than 5 to play on. Repeat this pattern until the extra lives are exhausted. Remember that closing the game or reloading will erase any extra lives you still have in hand.