in app purchases prices

Dawn_Cannell

Until recently 10 Gold Bars went from 79p to 99p and 50 Gold bars were £3.99 (without bonuses) and £4.99 with. 50 Gold bars without bonuses then went to £4.99 and with bonuses £5.99. I have no issue with that as prices do go up. But a very short time after the price increase King.com have gotten rid of the option to purchase just 10 Gold Bars and at the same time bumped up the price again for the 50 Gold bars to £5.99 without bonuses and £6.99 with. This doesn't seem fair that in 1 case the price has increased by just over 50%. I will no longer be buying anymore bonuses for Candy Crush Saga

MarkHawk

Hi Dawn,

Thanks for your feedback.

Concept, design, implementation, support and maintenance of our games is a long and complicated process.  While we are always dedicated to providing the finest in mobile gaming fun, we often need to test new features and evaluate possible tweaks to our pricing structures, to ensure our games are well balanced and viable.

All of our games can always be played and enjoyed for free with no purchases required whatsoever.  We do offer players the possibility to buy small items to either speed up their waiting process or add a little helper for that tricky level, however these purchases are entirely optional and never compulsory in order to work your way through the game.

This current price change is one of these tests that we need to run every now and again, to see whether any further tweaks are needed. However, rest assured I’ll pass your thoughts and feedback onto the Development team for them to take into consideration. 

I hope that this helps answer your question and if you are interested in game design methodology and development there is a super interesting Wiki page here: https://en.wikipedia.org/wiki/Video_game_development#Development_process

Kind regards,

- Mark, Team King Care