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When on an ingredients level, try to get as many up & down striped candies on were the ingredients are gonna drop, (according to the droppers on later levels) in the start of the game. & if there are any blockers blocking the exits, break them before dropping the ingredients super low. Since if an ingredient is stuck in a hole, it could be more difficult to drop them down.
& on every level, try to get the candy bomb first as fast you can, or try to. (Only if you have somewhat around 25-30 moves) since you have more moves to make a combo with the candy bomb instead of getting the candy bomb after wasting half your moves. Cuz then, you get a "Positive Move-Trade." (Thats what I call it.) And, it can help you reach the goal of pretty much, & if not, every level type.
On levels where the goal is to score a certain amount, it can be smart to save special candies on the board. When you run out of moves, they will activate, just like when you win a game normally. That extra boost in the end might just put you over the goal score.