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Is Activision doing the same mistake so many IT company did already?
Eddie_Sparrow
Posts: 273 
in Discussions
From King wiki page:
"King gained fame after releasing the cross-platform title Candy Crush Saga in 2012, considered one of the most financially successful games utilising the freemium model. King was acquired by Activision Blizzard in February 2016 for US$5.9 billion, and operates as its own entity within that company."
The initial company built its reputation on the loyalty of fans and took care to listen to what they wanted. Doesn't seem to be the case of the new company anymore. Expert players who know all the tricks of the trade don't really need to spend a lot to advance fast. They are not profitable. So they think. They forget that they are actually the ones fueling the whole business.
The young history of IT is replete with examples of IT companies who disappeared overnight after they started to treat their client base as the enemy. The example of dbase2 comes to mind (long time ago). some of their customers were using unlicensed version of their program and they started to send the police to about everybody, including legitimate honest customers who never did anything wrong. They tried to win more money in spite of the fact that they earned plenty already. The result is that probably nobody even know today that they ever existed. They just went ploof into thin air.
IT is a tough market. Make a mistake and thousands of others are quick to rush in to take your place and you end up all alone full of debts you will never be able to pay back.
"King gained fame after releasing the cross-platform title Candy Crush Saga in 2012, considered one of the most financially successful games utilising the freemium model. King was acquired by Activision Blizzard in February 2016 for US$5.9 billion, and operates as its own entity within that company."
The initial company built its reputation on the loyalty of fans and took care to listen to what they wanted. Doesn't seem to be the case of the new company anymore. Expert players who know all the tricks of the trade don't really need to spend a lot to advance fast. They are not profitable. So they think. They forget that they are actually the ones fueling the whole business.
The young history of IT is replete with examples of IT companies who disappeared overnight after they started to treat their client base as the enemy. The example of dbase2 comes to mind (long time ago). some of their customers were using unlicensed version of their program and they started to send the police to about everybody, including legitimate honest customers who never did anything wrong. They tried to win more money in spite of the fact that they earned plenty already. The result is that probably nobody even know today that they ever existed. They just went ploof into thin air.
IT is a tough market. Make a mistake and thousands of others are quick to rush in to take your place and you end up all alone full of debts you will never be able to pay back.
