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I can imagine you put quite a lot of resources into trying to convert players who never buy anything in-game. As one of this group who will never buy booster packs or lives, I can tell you what I would pay for:
An option to stop pop-ups from Candy Royal (mainly) but also for any other comp/quest I have no interest in.
I would also pay for an option to disable friend requests completely and the accompanying unskippable pop-ups that intentionally block progress.