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If you play new levels you get a 30x multipier. When I played in the Candy Cup a few weeks ago it was a very similar event, running over a full weekend. I played a lot of episodes and scored several hundred thousand points myself over the weekend. These players aren't hackers. They are mad crushers playing the game for hours all weekend, in order to win. You don't have to compete in all the challenges if you don't want to crush candies all weekend. I've done it once, so I know it's possible to win these events if you invest a lot of time and pass episodes in half an hour each.