Now here is an idea: Let's have some milk chocolate! It could be tasty looking, shiny brown with a nice Candy Crush logo inscribed on it. Chocolate spawners would be on the boards to create chocolate and there could be chocolate orders to be fulfilled that could be incorporated into the design. The chocolate will spread with each turn unless a match is made next to it, which will destroy it. So players would have to use some strategy to balance between being swamped by chocolate and letting enough chocolate grow to fulfil the order. It would make levels 0-10,000 more interesting and engaging and provide a challenge and a sense of achievement. A winner all round!
(n.b. anyone who thinks this is already present in the game should check their game carefully because it's all been replaced by frosting)
