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I could understand the LeBron partnership. He's a popular, talented basketball player and was promoting his family-friendly movie, Space Jam. That's a good partnership for Candy Crush. What is this Kardashian promoting? What is family-friendly about her? What's her talent? What is the connection with Candy Crush? Why do we have to see her current face (until her next plastic surgery) all over the app? I guess Kris Jenner has more power than I thought.