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This contest has a series of problems already in its essence.
Sounds great.
The problem is that King make more money by the current system. Technical support ? That would mean having to pay people. Everyone paying some money to take part? That would be putting too many players off. This is what makes the most profit: Millions of players duped into thinking they stand a chance of winning money, and wasting their hard earned cash in the process. Your option would be fair. King are not interested in fairness.