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Are ads really as helpful as they seem?

I played for years without ads and did very well.

But in my latest game ads showed up and I decided not to do anything to get rid of them. I am still not convinced they do really aid my game. Especially as this morning the game left me one move short of passing: I had a colour bomb next to a striped candy on my board with no moves left. I was silly enough to watch all three adverts to give me five extra moves plus a UFO. The UFO went for the wrong candies and ruined my chance of passing completely.

And then of course the game will only let you play on if you spend 16 gold. So I ask the question:

Are ads just put in the game as a psychological trick to make players spend even more gold bars? I have found recently that I never get the chance to watch ads when I really need them, such as on legendary levels. Lately ads seem to conveniently disappear when the going gets tough.

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