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That is probably correct as to who gets ads in the first place. However it is a fact well known in this community, and which I have also personally twice tested out, that any player who spends any real money will lose their adverts within a few days. I am yet to hear from anyone who spent money and KEPT their adverts.
Wish I never made a purchase. I'm on level 3000+. I've always had the option to watch commercials for extra moves at the end of a level until I made a purchase. Coincidence king? I think not. I think it's their way of trying to make potential paying users to make another purchase. I wouldn't mind making another purchase but I don't want to feel forced to make another purchase to pass a level which is essentially what they are doing.