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I agree with you!! The build-a-bot specifically says that it will continue until you lose a level. I've paid a fair sum to win some really tough rounds, just so I could keep my boosters, and today when I opened the game, they were gone. I'm not going to spend ANY more money on Candy Crush, if my progress is just going to be arbitrarily thrown away. Bye-bye, King.
Build-A-Bot is available to New Game Levels. Each time you win a level, you move up on the rope or ladder. When you lose a level, you move one step down on the ladder. If you lose several times and fall off the ladder then you start over.
Since the introduction of the Build-A-Bot, levels are harder to beat. Sometimes the Easy (Pink) Level is extremely difficult to complete without Boosters & Power-Ups. Level 4007 is a good example of Ridiculously Hard Level, although it is not labeled Hard. You'll eventually beat it after several tries.