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Yeah that was a teaser promoting the event Tiffi's beach games that started today at 9:00 cest/ 3:00 et. Golden crowns can be collected only on new levels that's why I believe they chose Wednesday as starting day. It'll end on Monday.
Pounawea made two posts about it:
General infos about the 3 events in 3 weeks starting from today HERE
Info about week 1: sand castles contest (golden crowns) HERE
These new events are useless. There’s hardly any way that you can gain boosters anymore. They always seem to have someone that’s 1000s of points in front of you.
Also with the new levels I’m about 2 weeks behind the best players as when I start a level it has already been changed about 3 times to make it harder and requires lots of boosters to pass which I haven’t got. Certain players don’t need to use boosters or spend money on boosters as they get the levels when they are at their easiest with at least 10 moves more than anyone else gets.
Where’s the level playing field?