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Actually, there is a purpose. You can use it to earn trophies. The trophies will give you rewards such as extra moves.
Yes, I've heard of the event before. For those who have it, that's a better purpose. For those who don't have it, there's still a purpose. But there's always a purpose. So @Zoe_Braudy there's no reason to not like golden crowns. In addition to the trophies and event, I love seeing a crown on a level.