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Hi @shellbomb78 do you mean the advert features that would provide you with a booster at the start of a level? If this is what you are referring to then I agree that the frequency of the adverts has decreased. The advert features in my game might as well not be there now as they only appear once every six weeks or so.
I can't explain the ramp up in level difficulty and reduction in moves I am sorry to say, I wish I could. I have tried to change my attitude towards the game and just accept that I won't complete some levels for a few days. I have to remind myself that Candy Crush isn't a competitive game and there is no rush to complete any of the levels.
I would imagine it is because there are some things our Moderators do not know and there are some things they aren't allowed to tell us. Also no one from the Game Team comes to this site.
If people are right about the change being made for monetary reasons, then I very much doubt King are going to come out and say that.
I think it depends on how you approach the levels @shellbomb78. When I am now stuck on a level I just challenge myself to do better each time I play it. So, if it is a jelly level I try to see if I can collect more jelly each time I play it instead of getting frustrated at not finishing the level.
Personally, I think if you feel bored then you should take a break from the game as you are probably putting too much pressure on yourself to play too quickly. Someone on here said that when they took a break of a few weeks that when they opened their game again they were offered 15 extra moves for the level they were playing.