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The player, believing they simply need to play better – smarter – keeps playing. And sometimes they get lucky enough to win. But eventually some players will choose to pay, one way or another, in order to move on to the next level, which they hope will recapture the fun they’d been having earlier when their skill was enough to see them through.
This describes Candy Crush Saga to a tee – and, illustrates the coercive monetization technique.
The key to monetizing a game like Candy Crush Saga is to make the person believe they’re playing a skill game even as they’re purchasing advantages in the game. I’ve seen so many people who have convinced themselves that it’s a skill game, that their progress is dependent on a skill – even when there are moments when they’re convinced to fork out a bit of money to get past a map that’s proving difficult.
This is the ideal consumer they’re looking for, where the player believes on some level that it’s a skill game and yet is spending at the same time. They’re stuck in this state where the brain hasn’t caught up to the reality of the situation for an extended period of time.
johndvon said: I've never even had these booster drop, and I've been playing this game since the day it was releases on play store, I've even spent my real money which I have little of⁉️😡 This really makes me upset and sad. Why haven't I ever had these boosters???
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Hi Everyone! I understand that a lot of you are not happy of not being able to send Lives To Friends. It should have been an easy process like it used to. In the past, you can easily "Send Lives" to whoever you want to benefit from it. Since the Levels are now extremely difficult to complete, I can understand everyone's…
The studio appears to doing some testing with timed boosters. First a large group of people lost the ability to get regular boosters from collecting sugar drops and got timed boosters instead. Now it appears that some people are getting timed boosters for the daily calendar and some said they even get some with the daily…
Collecting Sugar Drops has been an integral part of the game and a much loved feature where players had the opportunity to collect them and earn free rewards every day. It now appears the studio plans to take it away. Please vote here if you want the studio to bring back this ability.
New poll created as instructed https://community.king.com/en/candy-crush-saga/discussion/comment/621732#Comment_621732 Vote here to bring back Bot available for previous levels Y2
Many Candy Crush Saga players would like to see more opportunities to win the UFO and Party boosters. How about adding them to the Daily Treat Calendar? Others have suggested adding them to the Booster Wheel. It is obvious that players want to be able to win these boosters. Please vote for this idea if you agree. @Lim,…
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