Black Friday is now also available in Germany. As
well as the Cyber Monday. Now I get it constantly as a pop up, for the
purchase offers from the games.
No thanks. I do not buy anything. It sucks!!!
Black Friday
This article explains the Friday after Thanksgiving. For the
description of a day of misfortune see blakFriday For the
eponymous album by rapper Bushido see Black Friday (album).
Black Friday at Target in November 2008
Black Friday is called the Friday after Thanksgiving in the United
States. Since Thanksgiving always falls on the fourth Thursday in
November, the following Black Friday is considered the start of a
traditional family weekend and the beginning of the Christmas shopping
season.
Black Friday 2015 in Cerdanyola, Spain
Since most Americans use this day as a day of the bridge and make their
first Christmas shopping, they make big sales in the shops. Many
stores and chain stores open early in the morning, usually at five,
offering special offers, discounts and giveaways. Therefore, many
people wait at night in long lines in front of the shops to get bargains
(English doorbusters). In 2013, some major chain stores opened their
stores on Thursday evening. Contrary to previous assumptions are only
since 2005 in the US on Black Friday the highest sales of the year
achieved. Black Friday is used in the US as an important indicator of
the Christmas business.
In 2014, $ 50.9 billion was spent during the 4-day Black Friday
weekend, a decrease of 11% over the previous year. It is estimated that
around 134 million people have shopped in 2014, a decrease of 5.2%
compared to 2013, when there were still 141 million buyers. [3] In
2017, according to market research, Adobe spent nearly $ 8 billion on
Black Friday, an increase over the previous year
by 18 percent. [4]
Since the dissemination of Internet trading on the Black Friday
following Cyber Monday advertise many online retailers with
corresponding savings and free promotions.
Distinction to "Black Thursday"
Not to be confused is the day of the stock market crash in New York in
October 1929 (Black Friday, in English but mostly Black Thursday, Black
Thursday '). The name Black Friday came about because of the time
difference in Europe, Friday had already begun, while on the American
continent Thursday was not over. Thus, the stock market crash in Europe
fell on a Friday.
Origin of the name "Black Friday"
The following etymological explanations are considered the most
popular:
· The name can be derived from the fact that the crowds on the streets
and in the shopping centers from a distance appear like a single black
mass. This could also be an allusion to the chaos after the stock
market crash of 1929, when many people were still trying to save their
savings at the last minute from the banks and therefore just as
chaotically and in masses ran around.
· Another theory is that on this high-turnover day, traders have the
chance to get out of the red - instead of writing reds, blacks do.
· It fits the note that dealers have black hands on this day of
counting money.
The first known use of the phrase "Black Friday" (in this sense) was
researched by Bonnie Taylor-Blake of the American Dialect Society and a
provenance from Philadelphia:
"JANUARY 1966 - 'Black Friday' is the name given to the Philadelphia
Police Department on the following Thanksgiving Day. It is not a term
of endearment to them. 'Black Friday' officially opens the Christmas
shopping season in center city, and it usually brings massive traffic
jams and over-crowded sidewalks as the downtown stores are mobbed from
opening to closing. "
"JANUARY 1966 - 'Black Friday' is the name the Philadelphia police gave
to the Friday after Thanksgiving, which was not an expression of
enthusiasm. 'Black Friday' officially opens the Christmas shopping
season in the city center, and it usually brings massive traffic jams
and crowded sidewalks while downtown stores are besieged from opening to
closing. "[5]
Black Friday in German-speaking countries
Germany
While Black Friday in the US takes place mainly on-site at stores and
retail outlets, most discounts are offered online in Germany. On a
larger scale, the Black Friday takes place in Germany since 2013. [6]
[7] Apple was the first company in 2006 to promote Black Friday with
discounts. Apple never used the name Black Friday in Germany, but
talked about a "one-day shopping event" in 2012. [8] [9] The event
quickly gained in popularity in the following years. In 2013, 500
dealers advertised their Black Friday deals through one of several
advertising portals. [10] In 2017, 89 percent of Germans already knew
Black Friday. About 60 percent wanted to buy from him. [11] [12] In
2018, in a survey on the reputation of Black Friday and Cyber Monday
in Germany already 94 percent of respondents to know the day of action
Black Friday.
In contrast to the US, [14] the turnover achieved by German dealers on
Black Friday is developing positively. In 2014, online retailers
expected sales of 296 million euros on Black Friday, representing an
increase of 15.6 percent compared to 2013. [15] According to the
payment company Klarna online purchases on Black Friday compared to a
normal Friday have increased by 64 percent. According to a survey by
RetailMeNot in collaboration with the Center for Retail Research on the
forecasted e-commerce sales on the Black Friday weekend in Germany, 360
million euros were spent on Black Friday in 2016, and more than 1
billion euros on the Black Friday weekend [16]. For the Black Friday
weekend 2017 Experts expected sales of 1.3 billion euros. [17] [18] [19]
The German Trade Association (HDE) predicted a 2018 increase in sales
on Black Friday weekend to 2.4 billion euros, [20] for 2019 to 3.1
billion euros.
Austria
In Austria dealers on Black Friday 2018, according to the Austrian
Economic Chamber, 100 million euros. [22] For the Black Friday 2019
expected the trade association with additional revenue of at least 100
million euros.
Switzerland
In Switzerland, starting in 2007, there were the first Black Friday
offers from small online shops. Only since 2015 Manor makes as the
first major retailer at the shopping event. The company achieved three
times more revenue that day than on a regular Friday. [24] In 2016,
numerous other large shops followed the example of Manor and also
started with discount campaigns. The demand from customers was so great
that various online shops were sometimes unavailable for several hours.
In the year 2018 experts expected in the Swiss trade a conversion of
440 million francs on Black Friday. Even though the companies were able
to record turnover records, industry experts warned about the long-term
economic consequences for the Swiss trade. Thus, the pre-Christmas
time is anyway the strongest sales time, so that the discount promotions
reduce profitability and increase the customer's expectation to receive
special offers before Christmas.
Deviating interpretation of the event
Extended Black Friday at Swisscom
The one-day "Shopping Event" Black Friday is often extended to several
days. There have been other names such as "Yellow Friday" at car
vendors for Opel, here as a reference to the yellow background color of
the company logo.
criticism
Consumer advocates criticized that the discounts on sales promotions
such as Black Friday, Cyber Monday or Amazon's "Cyber Monday Week
2015" are often "artificially" inflated. Often, the rebate would not be
calculated on the basis of the actual market price, but rather on the
non-binding price recommendation or moon prices, which is set far above
the normal market prices. When comparing with other providers, the
rebates relativized. For example, only real discounts of 10 to 25% are
often realistic - instead of the 50 or 60% claimed. [27] The portal
Mydealz, which claims to have analyzed 1,400 offers for Black Friday's
2013 to 2015, came to a similar conclusion. According to the analysis,
consumers could achieve an average savings of 26 percent for smartphones
during the Black Friday campaigns in 2012, 2013 and 2014, 20 percent
for gaming consoles, 11 percent for televisions and 50 percent for
fashion. [28 ]
Since 1992, the day of action is opposed to the denial of consumption
by calling a buy-nix tag (English: Buy Nothing Day).
See also
· Singles' Day
· Boxing Day
References
International Council of Shopping Centers. Holiday Watch: Media Guide 2006 Holiday Facts and Figure; ShopperTrak, Press Release, ShopperTrak Reports Positive Response to Early Holiday Promotions Boosts Projections for 2010 Holiday Season (November 16, 2010). · · ROUNDUP: Thousands of bargain hunters on Black Friday in the US. boerse-online.de, retrieved on November 26, 2015. · · Black Friday Statistics & Trends. Fundivo.com, accessed on November 26, 2014. · · Americans break shopping records. handelsblatt.com, November 26, 2017, accessed on November 28, 2017. · · Martin L. Apfelbaum: Philadelphia's "Black Friday". In: American Philatelist. Vol. 69, No. 4, January 1966, p. 239. Online (Memento of 13 October 2008 in the Internet Archive) · · Shopping spree in black. Saxon newspaper, 17 November 2017, archived from the original; retrieved on November 29, 2019. · · Discount battle to the brink of ruin. manager-magazin.de, November 27, 2013, accessed on November 17, 2017. · · Apple fails Black Friday in Germany. zdnet.de, November 28, 2014, accessed on November 18, 2017. · · Black Friday: Five things you should know about Black Friday. focus.de, November 19, 2016, accessed on November 18, 2017. · · Discount battle to the brink of ruin. manager-magazin.de, November 27, 2013, accessed on November 17, 2017. · · "Black Friday" also arrived in Germany. digitalfernsehen.de, November 8, 2017, accessed on November 18, 2017. · · Black Friday supplants the Christ Child. handelsblatt.com, November 8, 2017, accessed on November 18, 2017. · · Share of people who know Black Friday or Cyber Monday in Germany in 2018. de.statista.com, November 22, 2018, accessed on November 16, 2019. · · Black Friday loses importance in the USA. www.handelsblatt.de, November 28, 2014, accessed on October 22, 2015. · · Expected shopping records for Christmas 2014. www.absatzwirtschaft.de, 27 November 2014, accessed on 22 October 2015. · Forecast e-commerce sales on Black Friday weekend in Germany in 2016 (in millions of euros). www.statista.com, accessed on October 16, 2017. · · Germans are generous on Black Friday. it-business.de, November 9, 2017, accessed on November 18, 2017. · · Germans are generous on Black Friday. onlinehaendler-news.de, 16 November 2017, accessed on 18 November 2017. · · Pre-Christmas shopping craze: These tips can help boost sales on Black Friday. absatzwirtschaft.de, November 8, 2017, accessed on November 18, 2017. · HDE Forecast: Trading Transacts $ 2.4 Billion on Black Friday and Cyber Monday retail.de, 19 November 2018, retrieved on 19 November 2019. These are the seven biggest mistakes in Black Friday shopping. handelsblatt.com, November 21, 2019, retrieved on November 21, 2019. · · Jürgen Rupprecht: Black Friday and Cyber Monday: ambiguous discount days for the Austrian trade. WKO Federal Trade, 19 November 2018, accessed on 22 November 2019. · · Black Friday: Trade Association logo available to all dealers free of charge. Trade Association Austria, 22 October 2019, retrieved on 22 November 2019. · · Isabel Strassheim: Black Friday conquers the Swiss shops. In: 20 minutes, November 25, 2016. · · Ulrich Rotzinger: How much do bargain hunters spend in just one day In: Blick (Newspaper), 2 November 2018. · · Christoph G. Schmutz: "Black Friday" is an act of desperation. In: Neue Zürcher Zeitung, November 22, 2017. · · Internet trade - With pseudo discounts on Kundenfang, on stuttgarter-zeitung.de, retrieved on November 27, 2015 28. · Black Friday - Do not overestimate discounts on archive.org (archived by wdr.de), accessed on August 30, 2017