How it all began……

_Elsa_

More people have gathered and WileyReptile is now ready to continue.

‘King Digital Entertainment plc, doing business as King, is a social games development company. King develops games for the web, for mobile (iOS, Android, Windows Phone), Facebook, and Windows 10. King gained fame after releasing the cross-platform title Candy Crush Saga in 2012, considered the first successful game utilizing the freemium model.

King is led by Riccardo Zacconi, who has served in that role since co-founding the company in 2003. Gerhard Florin is the current Chairman of Board. He took over from Melvyn Morris when he stepped down in November 2014. The company has around 2000 employees as of 2017. In 2013, it spent $110.5 million on research and development, roughly 6 percent of sales.

Transition to social gaming - Around 2009, social network games on Facebook began to gain popularity, led primarily through games developed by Zynga. King.com saw a significant drop in players on their portal games as a result, and started to develop their own Facebook-based games using the games already developed on the King.com portal, with their first such game released in 2010. King.com used their web portal as a testing grounds for new game ideas and determine which ones to bring to Facebook, as well as determining how to implement various microtransactions for tournament-style play into the Facebook games. Their first cross-platform web portal/Facebook game, Miner Speed, which allowed sharing of player information between platforms, was released in 2011, and was a simple match-3 tile game inspired by Bejeweled. Following this model, in October 2011, the company released Bubble Witch Saga to both platforms. Bubble Witch Saga introduced the nature of a "saga" game, that instead of playing the same gameboard for as long as the player could continue to match matches, that instead the game offered individual levels that would challenge the player to complete certain goals in a limited number of turns. These saga elements allowed for the basics of social gameplay, but did not require the time investment that then-popular titles like Zynga's Farmville required; players could play just for a few minutes each day through the saga model. The formula proved extremely successful, and January 2012, Bubble Witch Saga had over 10 million players and was one of the most-played Facebook games. (Read more here)

“And it doesn’t end here,” WilyReptile says. “Since the article was written they have come out with more games such as Candy Crush Friends Saga. King started moving towards mobile devices and you can see on these mobile phones that you can now carry the games with you and play them at any time. Does anyone have any questions for me? If not, please take a brochure before leaving the booth. Enjoy the rest of your time here at the game fair.”

Yeti tells Elsa that it’s time for lunch! Yippee!

Let’s continue here - Yeti bumps into some community members

Start at the beginning – Elsa goes to the game fair