Let’s go to the workshops!

_Elsa_

‘In honor of level 5,000, King held a press trip in their home office in Stockholm, Sweden on June 25, 2019.’

John explains that it was so successful that King decided to run this event based on that moment.  

“So you guys are going to get the behind the scenes look now on how the studio does it’s magic,” says John. “I am going to be giving you a brief description of these workshops based on that event. Let’s move along.”

‘By 9 a.m. Head of Candy Crush, Tjdolf Sommestad, led an introduction that gave insight to King’s past and how the interactive entertainment company produces Candy Crush in a way that makes hundreds of millions of players want to keep playing since its launch in 2012 on Facebook. The key seems to be the connection the company was able to establish with players via social media (mainly Facebook) before moving into the mobile space, allowing players to enjoy the game on the go. iPhone and Android users all over the world, including Antarctica, have indulged in Candy Crush ever since. 

After the introduction, three workshops took place geared to explain the process taken daily to create new levels and features in the Candy Crush world. Each time a new level is created, major brainstorming from the game art design, sound design, and level design teams result in new characters and storylines, sound effects, and levels designed with players who play to win each level without the help of boosters in mind. 

While each team handles completely different aspects of the game, their overall goal is the same: to keep Candy crush the game everyone loves while consistently adding improvements and a wow factor that can be enjoyed on all devices, from the latest iPhone to an iPhone 4.’ (Source) 

“Let’s go to the workshops now,” John says. 

Let’s continue – A graphic workshop 

Start at the beginning - Tiffi and friends take a trip to the King studio in Stockholm