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I heard a saying the other day and I thought I'd share. "The wolf climbing the hill is always hungrier than the wolf at the top." When you know you can go back to level one to rebuild your build-a- bot and get all those boosters, you're more likely to be careless in your game and make some sloppy moves. When you have no way to get your booster bot but to beat the level you're on, you're going to think more about the moves you're making because you don't want to lose the booster bot progress you already have.
I don't believe that's true, at least not for me. Before the current booster bot, if you didn't pass one level, all the boosters in the bot were lost, so you had to go back and play enough levels to regain a full bot, most importantly the two chocolate balls.