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Chocolate box won’t be returning until players have spent enough money buying boosters.
King removed it for this very purpose. They were not happy with their dwindling income from adverts. You may also have noticed the recent reduction in offers to watch an advert in exchange for lives or moves or boosters. The advertisers have realised very few players actually click their adverts for more info. Watching the same advert 20 times on loop for a few extra moves doesn’t encourage players to find out more about the product.
King subsequently sell this to advertisers as ‘Hey, your advert was viewed by 100000 players today’. In reality, 5000 players have watched the same advert 20 times for some free morsels and have grown ‘advert blind’ to it. This is dawning on advertisers, hence a further drop in revenue for King.
players have x2 choices now.
a) Buy moves and gold bars to progress.
b) Play the same level 30 times a day until you are totally bored with candy crush and find some better way to spend your time.