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I've already voted, @QueenB!
In my opinion, if other players ask me for a friend request, I add them, but sometimes there are players who don't have a name and that worries me (not so much) whereas a warning appears above that they are celebrating for me, and that pleased me when I saw it for the first time.
I dislike it, not that I find it distracting or that my game isn't focused having them, I just don't see the reason. Are they actual players, and what is the point? I know that not all players want/have the milestone banner but all of my friends do. Not one that I have seen on my map since this started who isn't a friend of mine displays one, so it all feels a bit false to me.
You said @QueenB in the 'Strangers on board' thread that this is a test and that the team dealing with this isn't in charge of the scrolling to lower levels feature. That's fine and I understand that but it must still be using data that the team who deals with a scroll down feature could use. So to me it would be a lot 'Sweeter' adding the scroll down feature players have constantly been asking for.