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Not everyone has access to all the different features/events in the various games. As a result, some people have the opportunity to watch ads for extra lives or boosters and other people don't. I have never seen any ads (or had the opportunity to watch them) in any of the King games I play. I may have to wait to play again when I run out of lives - but I still have a lot of fun playing the game. So in this case it appears that the ability to watch ads has been removed from your game. However the ability may reappear sometime in the future. In the meantime - I hope you still will have fun and enjoy playing the game, even without that ability.