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I used to get the ads every day until I finally caved (for the first time ever since I started playing 10 yrs ago! ) and did an in app purchase. Since then, I haven't got one as. I think they do this until you get so frustrated you give in to paying, and then they make everything super difficult to push you to buy again. I refuse to. The game is no longer fun for me, and it is not skill-based anymore, just dependent on luck/candies. This 20 lives a day is another tactic to push a purchase